An agreed campaign focus
Organise the account around the services and locations in scope. Review search terms, exclusions and schedules, including unwanted maintenance or DIY intent where it does not fit your business.
SEPARATELY SCOPED PAID SEARCH
Reach homeowners planning a project.
Google Ads pays for advertising placements when people search. We connect a focused campaign with a relevant page and a clear way to enquire about the landscaping work you actually want.
Before launch, we agree the service area, excluded work, landing-page needs and media budget. Your crew's capacity and the quality of received enquiries matter alongside the advertising numbers.
WHAT WE WORK ON
Connect the search, the page and the response.
A page for that project
Match ads to the service a homeowner is considering. Use approved project proof, clear coverage and a mobile enquiry path instead of sending every click to a general homepage.
Received-enquiry measurement
Check how calls and forms are counted. Separate genuine enquiries from button clicks and use your team's feedback to distinguish suitable projects, site visits and won work.
A REVIEWABLE SCOPE
What you get.
What we need from you.
Typical deliverables
- An agreed campaign/account structure, ads and launch checks.
- The landing-page and tracking work explicitly listed in your proposal.
- Search-term, spend and enquiry-quality reviews with a change record.
Your part in the work
- Approved services, exclusions, geography and a funded media budget.
- Account/site access and genuine project assets approved for advertising.
- Someone to respond, qualify, quote and report what happened to enquiries.
Management and platform media spend are separate. Media is paid directly to the platform at the agreed budget. Additional channels, landing pages, booking integrations and production work need their own scope. The final inclusions, ownership, responsibilities and costs are agreed in writing before you pay.
HOW THE WORK RUNS
Agree the priorities.
Then verify the work.
- 01
Check feasibility and scope
Review any existing account, local search evidence, landing pages and tracking. Agree what will run and what it will cost before spending.
- 02
Verify before launch
Check the approved ads, page, enquiry delivery and measurement. Start with the agreed budget and responsibilities.
- 03
Improve using project feedback
Review searches and spend alongside the enquiries your team receives. Test changes deliberately; do not raise the budget without agreement.
CLEAR MEASUREMENT
Know what the spend produced.
Report media and management separately. Cost per raw enquiry, qualified enquiry, attended site visit and won project are different measures, and each needs its own denominator.
Your team supplies quote and sales outcomes. Missing call-tracking or source information stays visible rather than being presented as a complete revenue picture.
See the monthly planBEFORE YOU DECIDE
Useful questions.
Is ad spend included?
No. Your written scope separates management, media and any provider charges. We agree the platform budget before launch; there is no automatic permission to increase it.
Will we need a new website?
Not necessarily. A focused service or landing-page improvement may be appropriate. We first check the current offer, project proof, mobile form and enquiry destination.
Do ads guarantee a steady number of projects?
No. Demand, competition, budget, qualification and your sales process all affect outcomes. A platform conversion is not automatically a qualified enquiry, and an enquiry is not a completed job.
START WITH A CONVERSATION
Find your clearest
next step.
Start with a free 15-minute fit call. We agree the AEO + SEO scope and trial start date, with A$1,490/month ongoing only if you choose to continue.